Providing a distinct difference in service: inspiring with our passion for style.

- Valerie Joseph Boutique's mission -

About Valerie

My passion for fashion started when I was in high school. Instead of doing my homework and studying, I would teach myself how to create patterns from paper and sew outfits for school the next day. A graduate of the public school system, I knew that I had a passion for something that would eventually give back to the community that supported me as a child.

Now with over 3 decades of experience in the fashion, retail and merchandising industry, I am honored to share my skills and what I have learned through my life and professional experiences with the next generation. My PINC internship program, along with being a board member for Community Helping Schools has become my focus when it comes to giving back.

It has been my honor to be recognized as one of Honolulu’s Most Fashionable Women and the Valerie Joseph Boutique voted the Best Boutique of Honolulu. I spend my free time speaking at special engagements as a keynote and motivational speaker. And have recently launched a new beauty skincare line of Hawaii coffee body scrubs. For me, the journey of trying new things, exploring the world and helping others has only just begun. 

About the Valerie Joseph Boutique

“Fabulous comes in all shapes and sizes,” says Valerie. At the boutique she inspires women to be confident in their own skin. The Valerie Joseph brand consists of fresh and flirty pieces designed for women of all ages. Upon entrance, customers step into the dressing room of every girl’s dream and are welcomed with an energy that is positively contagious.

Valerie Joseph Boutique was voted the “Best Women’s Boutique of Honolulu”,  and is noted 1 of 5 “Best Clothing Boutique’s” in the 2014 Honolulu Pulse Awards.

Be warned, you can’t help but join in on a happy dance while shopping with the VJ LIPSTIC Girls. The girls get crazy-excited dressing others for special occasions, ESPECIALLY BIRTHDAYS!

Located in the world’s largest open-air mall, Ala Moana Center, memories are created, friends are made, and fashion is fun at the Valerie Joseph Boutique.

Life is short, buy cute clothes!