All finalists will receive $50 in prizes and compete to win a $600 grand prize.

Bring your cheering squad and noise makers, the audience will determine who will be the next IT GIRL.


Contest Rules

  • Submit photo to no later than Friday, November 7

  • Primary style piece must be from the Valerie Joseph Boutique

  • All finalists MUST be avaliable to compete in winnning outfit for Grand Prise on Saturday, November 15 from 2:30PM - 4:00PM on Ala Moana Centerstage

  • All finalists MUST attend meet and greet reception after contest at Valerie Joseph Boutique from 4:00PM - 5:00PM

  • Get creative and enter as many looks as you wish



  • Grand Prize winner will receive a $600 prize package

  • All finalists will receive a $50 prize pachke and be featured on

  • Friends and Family of all finalists will receive a 10% off discount during meet and greet reception


Click here to watch some photo galleries of the last contests.